Massimo Re Ferre

Director, Product Management at AWS

Bio

Massimo is Senior Principal Product Manager at AWS. He has spent most of his time at AWS specialising on compute services (including containers, functions, serverless and more). His current focus area is “Agentic AI” and, specifically, its developer experience angle.

Sessions

1183873

Forget Everything You Know About Computers: Building in the Generative AI Era

Generative AI is forcing us to rethink the very foundations of computing—what it means to program, to test, and even to “know.” This talk explores how the shift from deterministic systems to reasoning, agentic models is reshaping development practices, cost structures, and the role of the developer. From context engineering to AI economics, from “vibe coding” to specs-driven systems, we’ll trace the rapid evolution of GenAI and what it reveals about the future of software creation. Join to discover why everything you thought was stable in computing is being rewritten—faster than any technological shift before it.

Massimo Re Ferre

Director, Product Management at AWS